Ana Moreno and Encarna Llac advocate museums that put people at the center, driven by affection and with education as a key function for social transformation. They criticize the notion of “high culture” that excludes and advocate for networking, shared authority, active listening and “museological otherness” to build inclusive narratives. They emphasize the need to care for staff, defend the word “education” and ensure real accessibility. They conclude that culture is freedom and well-being, and educational work is the engine of change.